In this section you’re going to share how you solve their problems. 

You don’t want to be the hero through, you want to introduce yourself or your business as a guide that will help your customer to achieve the outcomes they want.

You can talk about how you understand their problem and then why you are uniquely qualified to solve the problem.

This section is also where you might introduce your own photo as a business owner or your team photo showing you are a real business and real people.